MI Beratung: rebranding & visual identity
TROKIT worked on the rebranding of MI Beratung, a Swiss insurance consulting business. The renewed identity connects the founder’s heritage with a consistent visual language.
The challenge
Refresh the brand while retaining a connection to the founder’s heritage and the company’s consulting identity.
Our approach
Three triangles combine into a larger symbol referencing Bosnia and Herzegovina. The typography incorporates elements of the mark, connecting the company name with the identity.
What we delivered
Rebranding
Logo design
Typography direction
Visual identity
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