Rebranding
Change your identity with a clear reason and a practical plan for the transition.
Discuss your projectA clear brief. Work with a purpose.
A rebrand can respond to a change in the business, its audience or its offer. It begins with deciding what to retain and what needs to change. Recognition still matters: the new identity should be considered alongside the places customers already know you. The selected projects show TROKIT’s work on existing brands.
What we can discuss
- Review of the existing identity
- A renewed visual direction
- Priority applications and rollout considerations
Plan the work around your requirements
Define the brief
Bring your audience, goals, existing materials and the decisions you need to make.
Agree the scope
Discuss deliverables, responsibilities, technical requirements and timing before work begins.
Prepare the handover
Identify the files, content, training or ongoing support your team will need to use the finished work.
Related project work
These projects are connected to rebranding in TROKIT’s portfolio. Open a case to see its context and deliverables.
VAM
Since its founding in 1994, Vam Trade L.L.C. Pristina has become the main supplier of steel products in Kosovo and the region.…
MI Beratung
TROKIT worked on the rebranding of MI Beratung, a Swiss insurance consulting business. The renewed identity connects the founder’s heritage with a…
Hestia
We are thrilled to unveil the transformation of Hestia, a rising star in the Swiss insurance realm. As the architects behind this…
KuchenRausch
In the heart of Berlin, lies Kuchenrausch, a quaint bakery and pastry shop that has been delighting locals for over 15 years.…
Sportas
For a creative agency, the process of creating a brand from its name to its launch in the market is quite unusual.…
PeParts
The rising demand for high-quality tuning equipment and accessories, mainly after the sequels of the Fast and Furious movies, has become a…
Start with the right questions
Do we need to replace everything?
That depends on the reason for the change. Share your current identity and the problems it needs to solve so the conversation can distinguish useful existing elements from the parts that need redesigning.
How are scope, timing and cost agreed?
Share your requirements, current materials and any deadline with TROKIT. The scope, responsibilities and delivery plan need to be agreed for your project before work begins.