GISADA Switzerland is a Swiss fragrance house founded in Zurich in 2013, with a growing international presence and a portfolio spanning its Prestige and Luxury fragrance lines. Combining Swiss heritage with a passion for perfumery, GISADA has developed a distinctive position in the fragrance industry, bringing its creations to audiences across international markets.
TROKIT partnered with GISADA to lead a complete brand rebranding, bringing a fresh, cohesive direction to the brand’s identity. The project covered brand strategy, logo design, visual identity and brand guidelines, connecting the strategic foundation of the brand with the way it presents itself visually.
The rebranding focused on bringing all core elements of GISADA’s identity together within a unified brand system. By aligning strategy with visual expression, TROKIT developed a consistent framework for the brand’s communication, creating a clear foundation for its identity across different touchpoints.
Through this collaboration, TROKIT helped shape the next chapter of GISADA’s brand identity, bringing strategy, design and consistency together for a Swiss fragrance house with an international outlook.
GISADA sought to rebrand its identity as a Swiss fragrance house with an international presence, creating a more cohesive brand foundation aligned with its ambitions and market positioning.
TROKIT led a full rebranding project, bringing together brand strategy, logo design and visual identity. The work established a unified visual direction, supported by brand guidelines to ensure consistency across brand communications.
Full rebranding
Brand strategy
Logo design
Visual identity
Brand guidelines
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