Visual identity design
Build a visual language your team can use consistently.
Discuss your projectA clear brief. Work with a purpose.
An identity is more than a logo file. Type, colour, imagery and layout need to work together across real applications. The right system is shaped by where your business appears, from digital interfaces to physical materials. The projects below show visual identities in context rather than isolated marks.
What we can discuss
- Logo, typography and colour direction
- A coherent graphic system
- Applications that demonstrate the identity in use
Plan the work around your requirements
Define the brief
Bring your audience, goals, existing materials and the decisions you need to make.
Agree the scope
Discuss deliverables, responsibilities, technical requirements and timing before work begins.
Prepare the handover
Identify the files, content, training or ongoing support your team will need to use the finished work.
Related project work
These projects are connected to visual identity design in TROKIT’s portfolio. Open a case to see its context and deliverables.
Western Balkans Sports Medical Center
Every great brand begins with belief. In this case, a belief in movement, not just as physical motion, but as progress, recovery,…
VAM
Since its founding in 1994, Vam Trade L.L.C. Pristina has become the main supplier of steel products in Kosovo and the region.…
Miamind – Bottneuro
In the nowadays dynamic landscape of healthcare technology, the intersection of innovation and compassion has given rise to groundbreaking solutions that redefine…
TrustNoteD
TROKIT created the brand identity and website for TrustNoteD, a Swiss digital solutions business. The project connects the company’s work in distributed…
MI Beratung
TROKIT worked on the rebranding of MI Beratung, a Swiss insurance consulting business. The renewed identity connects the founder’s heritage with a…
Morphinity
TROKIT developed a visual identity and website for Morphinity, a 3D printing and engineering business. The brand draws on transformation and the…
Start with the right questions
Which applications should come first?
Start with the places your customers see most often. Share the materials and channels you actually use so the scope can focus on useful applications.
How are scope, timing and cost agreed?
Share your requirements, current materials and any deadline with TROKIT. The scope, responsibilities and delivery plan need to be agreed for your project before work begins.