Ideas, insights and things worth knowing.
A collection of stories and perspectives from the worlds of branding, creativity, digital and technology, alongside what we’re working on at TROKIT.
Almost all great ideas follow a similar creative process, and this article aims to explain how thatprocess works. Understanding these stages is important because creative thinking is one of themost…
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Trokit developed the campaign branding for Intel Retail Edge Program's Score with Intel Core 2025, translating the idea “It's Ultra Personal” into a distinctive visual identity. With a history of…
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A strategic brand transformation by Trokit helped Petal strengthen its market presence, expand its distribution, support sales growth and build a more recognisable identity among consumers. In a competitive consumer…
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How TROKIT brought brand strategy, logo design and visual identity together to support the international ambitions of GISADA, a Swiss fragrance brand. Founded in Zurich in 2013, GISADA has established…
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Creativity is a defense mechanism in times of social isolation, it can play an important role in convincing oneself of during the time social isolation, and because of intrapersonal communication…
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