Brand strategy
Define what your brand stands for before deciding how it should look.
Discuss your projectA clear brief. Work with a purpose.
Strategy gives design a purpose. It brings the audience, offer and competitive context into the same conversation. A useful brief explains what the business wants to communicate and what makes that relevant to its customers. Browse projects assigned to brand strategy to see how that thinking connects to tangible work.
What we can discuss
- Audience and positioning direction
- Brand proposition and messaging
- A brief that connects strategy to identity
Plan the work around your requirements
Define the brief
Bring your audience, goals, existing materials and the decisions you need to make.
Agree the scope
Discuss deliverables, responsibilities, technical requirements and timing before work begins.
Prepare the handover
Identify the files, content, training or ongoing support your team will need to use the finished work.
Related project work
These projects are connected to brand strategy in TROKIT’s portfolio. Open a case to see its context and deliverables.
MI Beratung
TROKIT worked on the rebranding of MI Beratung, a Swiss insurance consulting business. The renewed identity connects the founder’s heritage with a…
Augentic
TROKIT developed Augentic’s name, brand identity and website. The project brings the company’s work in identity and biometric technology into a coherent…
Wyvern
Creating a streetwear brand isn’t an easy task at all. First, creating a fashion brand for the French market is a big…
SSprint
In the aftermath of the war, Kosovo’s economy faced significant challenges, with foreign fashion brands dominating the local market. However, amidst this…
Dua.com
Exciting new social platform Dua.com was launched with the aim to connect Albanian people worldwide. The founders of Dua.com seek to establish…
Multinet Communication
Since their founding in 2008, Multinet has entirely put their commitment into telecommunications network construction in Switzerland. Their defining goal is to…
Start with the right questions
What should we bring to the first conversation?
Your business goals, audience, current materials and the decisions you need to make. Existing research is useful; we can discuss gaps before agreeing the scope.
How are scope, timing and cost agreed?
Share your requirements, current materials and any deadline with TROKIT. The scope, responsibilities and delivery plan need to be agreed for your project before work begins.