GISADA Switzerland: Elevating the Identity of a Swiss Fragrance House
How TROKIT brought brand strategy, logo design and visual identity together to support the international ambitions of GISADA, a Swiss fragrance brand.
Founded in Zurich in 2013, GISADA has established its presence in the fragrance industry with a distinctive portfolio and a vision that extends beyond its Swiss origins. As the brand continues to develop across international markets, a cohesive brand identity becomes increasingly important in communicating its positioning, strengthening recognition and creating a consistent brand experience.
This was the context for TROKIT’s collaboration with GISADA on a full rebrand, bringing together brand strategy, logo and visual identity, and brand guidelines within one integrated approach.
As a creative and technology agency, TROKIT approaches branding as a combination of strategic thinking and visual communication. The work with GISADA reflects this approach, connecting the foundations of the brand with the visual system through which it presents itself to the world.
Building a Cohesive Brand Identity
For a fragrance brand with international ambitions, brand identity needs to work beyond a single logo or visual asset. It must provide a recognisable foundation for how the brand communicates across markets, audiences and touchpoints.
TROKIT approached GISADA’s rebranding by connecting strategic direction with visual expression. The scope included brand strategy, logo development, visual identity design and brand guidelines, bringing these elements together within a unified brand system.
Each element plays a distinct role. Brand strategy establishes the direction behind the brand and informs how it is positioned. Logo design creates a recognisable visual signature, while the wider visual identity establishes a consistent language for brand communication. Brand guidelines bring these elements together, helping ensure that the identity can be applied coherently across different materials and channels.
By treating these components as interconnected parts of the same process, TROKIT developed a cohesive foundation for GISADA’s brand expression.
Branding a Swiss Fragrance House for International Markets
GISADA’s Swiss origins are an important part of its story, while its international outlook shapes the context in which the brand operates.
According to GISADA’s 2027 brand presentation, the company is present in more than 100 countries and over 5,000 stores, with a portfolio spanning its Prestige and Luxury fragrance lines.
For a brand operating across international markets, maintaining a consistent identity presents a particular challenge. Different products, communication channels and customer touchpoints must contribute to the same overall brand perception, even as the business evolves and reaches new audiences.
A well-defined brand identity helps establish that consistency. It gives teams a shared visual and strategic framework, making it easier to communicate the brand’s positioning across different applications without losing its recognisable character.
For GISADA, the rebrand brought brand strategy and visual identity together within a shared framework designed to support the brand’s ongoing international development.
Connecting Brand Strategy with Visual Design
Effective rebranding is not simply about changing how a brand looks. It involves understanding the brand’s direction and translating that understanding into a clear, consistent visual expression.
TROKIT’s work with GISADA covered three interconnected areas:
Brand Strategy
The strategic foundation that informs the brand’s positioning, direction and communication. It provides a framework for aligning the brand’s identity with its broader ambitions.
Logo and Visual Identity Design
The visual expression of the brand, bringing the logo and identity system together to create a coherent and recognisable presence. This work connects the brand’s strategic direction with the way it is represented visually.
Brand Guidelines
A practical framework for maintaining consistency in the application of the identity. Clear guidelines help establish how brand elements should be used and provide a shared reference for future communication and design work.
Together, these services form an integrated branding process, connecting strategic thinking, creative development and practical application.
Creating a Foundation for Long-Term Brand Growth
As brands expand, their identities need to remain clear and consistent across an increasingly broad range of audiences and touchpoints. A strong brand system provides a foundation that can support this development while helping preserve a recognisable brand presence.
For GISADA, the rebrand established a cohesive framework connecting strategy, logo and visual identity, and brand guidelines. Rather than approaching these elements as separate outputs, the project brought them together as parts of a unified brand experience.
At TROKIT, we believe meaningful branding starts with understanding where a brand comes from, what it stands for and where it wants to go. The role of brand strategy and design is to connect these elements through an identity that communicates with clarity and consistency.
Our collaboration with GISADA reflects this philosophy: combining brand strategy and visual identity to support a Swiss fragrance house with a global outlook.
