Score with Intel Core 2025: Bringing “It’s Ultra Personal” to Life
Trokit developed the campaign branding for Intel Retail Edge Program’s Score with Intel Core 2025, translating the idea “It’s Ultra Personal” into a distinctive visual identity.
With a history of training more than one million retail professionals and delivering over 20 million course completions, the Intel Retail Edge Program (IREP) has established a substantial platform for professional development and engagement within the technology retail sector.
According to IREP leadership, the program has also built dozens of collaborations with original equipment manufacturers (OEMs), supported local K–12 schools through more than $5 million in donations, and delivered reported returns of 13 to 23 times the investment across multiple campaign cycles.
Within this broader ecosystem, Score with Intel Core 2025 introduced a campaign concept built around a simple, personal message: “It’s Ultra Personal.”
Turning a Campaign Concept into a Visual Identity
TROKIT developed the campaign branding, translating its central message into a distinctive visual language.
The creative direction centred on the idea of personal technology experiences, providing a consistent identity for the campaign’s communication materials. The project also included packaging design, extending the visual concept beyond the campaign’s core identity.
By bringing the slogan and visual elements together within a coherent creative system, Trokit helped establish the campaign’s visual expression and create a recognisable foundation for its communications.
Creative Execution Within a Broader Retail Program
The project reflects how campaign branding translates a marketing concept into a tangible communication experience. In a program built around professional training, technology advocacy and OEM collaboration, a clear visual identity can help distinguish an individual campaign and communicate its central idea consistently.
As Score with Intel Core 2025 progresses, its participation and engagement results will provide a clearer picture of the campaign’s performance. Until those results are available, the project stands as an example of Trokit’s contribution to the creative execution of a campaign within Intel Retail Edge Program.
