September 2023
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Transforming the brand identity of a 30-year heritage fashion icon.
At its core, this transformation is a heartfelt tribute to the visionary founder who ignited the spark and the indomitable legacy that her family has meticulously nurtured. As stewards of this treasured heritage, we embarked on an exhilarating mission to breathe new life into Tabja’s visual identity.
Our creative process was a delicate dance between history and innovation. We delved into the archives, seeking inspiration from the founder’s timeless elegance, unwavering passion, and her trailblazing spirit. The result is a visual identity that not only pays homage to her remarkable influence but also reinvents it for a contemporary audience.
Tabja’s new visual identity is a tapestry woven from the threads of tradition and modernity, a reflection of its enduring legacy paired with a bold step into the future. It tells a story of continuity and evolution, where each design element carries the weight of history while pushing the boundaries of creativity.
As a creative agency, we are humbled to have played a pivotal role in this transformation. We’ve preserved the essence of Tabja’s legacy while breathing fresh vitality into its identity. This rebranding is a celebration of where Tabja came from and an exciting preview of where it’s headed.
