Branding Smile eHealth, a New Concept of Care that Connects Generations

Health isn’t all about having a strong body, but it’s more linked to a healthy mind, building healthy relationships, and having a healthy approach towards life. Introduction to all these factors is the smile. Without a doubt, it’s the warmest expression that keeps us going in life. Developing an identity which has these elements as it’s core, goes beyond a simple drawn curved line.

E-health is the main description of this incentive, whilst a smile ends with the letter e. Beyond the smile, our concept represents a strong bond between generations and is brought all together with the help of technology. Likewise, this smile isn’t cheesy, but rather charming, and artistically modern. This is the way we designed a SMILE. Something that touches the hearts of elderly people using the colours of EU and Canada.