June 2020 |

Naming, branding and website for technology driven company AUGENTIC

New players in the game and Technology-driven AUGENTIC, seek to provide Identity, currency and biometric solutions with reliability and safety at its core. A new decade will have unforeseen breaches in our personal information, therefore, AUGENTIC will solidify the safety of one’s identity through their trustworthy technology services.

AUGENTIC team members are noted innovators of many technologies and services in the industries of secure identity, biometrics applications, digital payment and currency. Thanks to the professionals, scientists and tech lovers at AUGENTIC, we provide a step forward in reshaping the digital future.

The name was developed by combining two keywords that represent the core concept of the business we have fused AUTHENTIC with GENERIC. The finding was AUGENTIC.

AUGENTIC required a distinctive brand that established the business as a serious yet dependable technology partner for its clients. The brand identity had to display the centre of what connected humans and technology together in a way that has never been done before. With years of experience, Trokit was no stranger to providing clients in the technology field a comprehensive brand identity. This made the collaboration between Trokit Agency and AUGENTIC a unique experience for both parties.

Trokit identified 4 components that inspired brand identity. The iris of the eye encompasses the human vision, the roundness of the human iris providing symmetric for the logo as well as conceptualising the millions of identities that the business is dealing with. The individual symbols are fractal and display humanity as individuals, thus connecting with the biometrics.

The typography needed to be just as symbolic as the logo itself, Trokit team worked with the shapes of the symbols to generate a font that is only unique to AUGENTIC, this makes it incredibly special to this very business and sets up AUGENTIC as a distinctive brand in the Technology field.

With the logo set in stone, AUGENTIC required a website that delivered the same promise as their brand identity. The web development team at Trokit managed to concentrate the colour palate and the symbolic elements in a web design that provided AUGENTIC with an online presence whilst simultaneously delivering information important to AUGENTICS potential clients.

Client

Augentic

Location

Germany

Review

(45 reviews)

Augentic

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