Augentic: naming, identity & web design
TROKIT developed Augentic’s name, brand identity and website. The project brings the company’s work in identity and biometric technology into a coherent visual language.
The challenge
Create a distinctive brand for a technology business working across secure identity, biometrics and digital payment solutions. The website needed to carry the same visual direction.
Our approach
The name combines authentic and generic. The visual identity draws on the iris and individual fractal symbols to connect human identity with technology. Custom typography extends the shapes of the mark, while the website uses the same colours and symbolic elements.
What we delivered
Brand naming
Logo and visual identity
Custom typography
Website design and development
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