Brand naming
Find a name that fits your positioning and can work in the contexts that matter.
Discuss your projectA clear brief. Work with a purpose.
Naming is a decision about meaning as well as sound. A useful direction reflects the audience, the offer and the languages in which the name will be used. The brief should also identify practical constraints. Legal clearance and trademark availability need appropriate independent checks before a name is adopted.
What we can discuss
- Naming direction and criteria
- Name exploration linked to the brand brief
- Considerations for language and practical use
Plan the work around your requirements
Define the brief
Bring your audience, goals, existing materials and the decisions you need to make.
Agree the scope
Discuss deliverables, responsibilities, technical requirements and timing before work begins.
Prepare the handover
Identify the files, content, training or ongoing support your team will need to use the finished work.
Related project work
These projects are connected to brand naming in TROKIT’s portfolio. Open a case to see its context and deliverables.
Western Balkans Sports Medical Center
Every great brand begins with belief. In this case, a belief in movement, not just as physical motion, but as progress, recovery,…
Creadas
Trokit has unveiled the new name and brand identity for Creative Data Strategy, an aspiring merchandising company based in California. The transformation introduces Creadas—a…
TrustNoteD
TROKIT created the brand identity and website for TrustNoteD, a Swiss digital solutions business. The project connects the company’s work in distributed…
Augentic
TROKIT developed Augentic’s name, brand identity and website. The project brings the company’s work in identity and biometric technology into a coherent…
Sportas
For a creative agency, the process of creating a brand from its name to its launch in the market is quite unusual.…
CASBA’S
The Brits love for dining has been a staple in the culture, the diverse range of food from all over the planet…
Start with the right questions
Can a name work across languages?
Language requirements belong in the brief from the start. Tell us which markets matter so pronunciation, meaning and potential misunderstandings can be considered during exploration.
How are scope, timing and cost agreed?
Share your requirements, current materials and any deadline with TROKIT. The scope, responsibilities and delivery plan need to be agreed for your project before work begins.