January 2023 |
Brand identity, and package design for a household paper company
We’re excited to announce the successful rebranding of the Vela household paper company in collaboration with our agency. Our goal was to create a brand identity that captures their commitment to quality, sustainability, and innovation. The result is a fresh, modern look that reflects the company’s values and appeals to its customers. We can’t wait to see how this new branding will take their products to the next level.
Brand-new illustrations for Vela products
Emotional connection: The ocean and marine life are often associated with emotions like serenity, tranquility, and awe. By using these elements in our brand identity we wanted to create an emotional connection with the customers and evoke positive feelings towards the brand.
Storytelling: We used the marine life visualising it through illustrations of sea creatures to communicate the commitment to sustainable sourcing practices as the “Vela” waves symbolize the importance of protecting the environment.
The illustrations feature eco-friendly elements such as leaves and natural colors that evoke a sense of freshness and cleanliness. With vibrant colors, beautiful illustrations, and a sustainable message, these package designs are sure to make a statement on shelves and in your home. Keep an eye out for the new packaging and let us know which one is your favorite!
