May 2021
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Health isnāt all about having a strong body, but itās more linked to a healthy mind, building healthy relationships, and having a healthy approach towards life. Introduction to all these factors is theĀ smile. Without a doubt, itās the warmest expression that keeps us going in life. Developing an identity which has these elements as itās core, goes beyond a simple drawn curved line.
E-health is the main description of this incentive, whilst aĀ smileĀ ends with the letter e. Beyond theĀ smile, our concept represents a strong bond between generations and is brought all together with the help of technology. Likewise, thisĀ smileĀ isnāt cheesy, but rather charming, and artistically modern. This is the way we designed aĀ SMILE.Ā Something that touches the hearts of elderly people using the colours of EU and Canada.