May 2020 |
Re-branding and re-designing paper brand Petal.
To gain its sustainable position in the market, PETAL needed something which differentiated itself from its competitors. For this reason, the brand required a complete transformation. This urge led us to create a unique identity based on its name.
We decided to keep the current colours, but with a slight change and that is the bright nuance of magenta. The secondary colours like blue, green and purple will be used accordingly to the various products.
Typography has more character than the previous one. Even the empty spaces of the typography are designed with the petal shapes.
The added value of this identity is the character of the brand. The hummingbird replaced the unnoticed butterfly. A hummingbird, nimble and cute creation has an important role in the reproduction of the flowers, because during the day ‘visits’ around 1500 flowers. A perfect harmony of nature with the brand. When connecting this with the aromas and the quality of the products, then it automatically displays that PETAL is a component of nature, in turn proposing the brand’s new slogan “Part of nature.
With modifications to the typography and brand identity, it was in TROKITS nature to standardise the table of information and the icons within, in order to establish coherence with the new brand.
