September 2020 |
Branding and website for an asset management company, Quantas
The importance of the financial wellbeing of businesses is more prominent now than it has ever been. The ‘New Normal’ set in place during the 2020 pandemic has furthered the motion of careful investment throughout the globes corporate leaders and private investors.
QUANTAS seeks to bring forth an investment hub and consultation services for investors and organisations in the Middle Eastern market.
TROKIT brought to light three concepts that would demonstrate the soul of the brand. Unity of people, bringing the likeminded together for cooperation, ideas and business. ‘Chrysanthemum’ flower, highlighting the delicacy and innovation of the market QUANTAS are involved in through the symbol of this. Finally ‘Alhambra Motif’, the talismanic patterns that connect the west to the east.
With the concepts bridged, TROKIT created a circular symmetrical symbol that was versatile when positioned on their new webpage and promotion. Furthermore, the serif style typography enhances the professionalism of the service QUANTAS offers.
