May 2020 |
Engineering an e-commerce web for a pioneer in balkan shoe retail sector.
Gentli Shoes is one of the nation’s leading shoe retailers with more than 20 stores in Kosovo and Albania. Since opening its first store more than 30 years ago, Gentli has become a synonym of good quality shoes. Gentli shoppers can find a surprising selection of high-quality, on-trend, brand name and designer merchandise for women, men, and children. Gently has exclusivity for Kosovo, Albania and Northern Macedonia for well-known shoe brands: Ciciban, Clarks, Vagabond, Steve Madden, Fly London, Ara, Imac, Vizzano, Beira Rio, Moleca etc.
Based on their offering it urged their management to make another step forward by building an e-shop platform, which will bring them closer to their customers and confirm their leading position in this sector.
The collaboration with Gentli shoes is long overdue, therefore the Trokit team had a clear idea about their request.
Trokit designed a platform to help Gentli adapt quickly to changing customer demands. This gives the company a storefront that delivers exactly what customers want — an online experience (service) for a short time online purchasing, that works on their mobile device or laptop in a short timeframe.
“We think that launching a streamlined eCommerce portal helped us to win new customers and better serve existing ones. It’s a huge asset to expand our business in the future”, said owner Genc Domi after the launch of Gentli Shoes e-commerce platform.
The goal was to build a platform to help customers to manage their accounts online with easy re-ordering, order history and order management.
The user interface designed by the Trokit engineers was created so it suits the context of usage, cognitive processes and emotions of customers.
This process involved:
- Information architecture (IA) and navigation structuring
- Customization of the right template according to requirements
- Creation of layouts, fonts, displays and other graphic elements corresponding with brand visual identification
- Mobile commerce usability testing (RWD)
The back end uses the latest technology, as a result, it enables the website to be fast, efficient and easy to manage its resources.
