April 2020 |
International tortilla chips brand develops new product.
Market entry for new food products has never been more difficult than today. There is now greater pressure in the food retail market for shelf space, advertising space and innovative flavours. Not to mention, the hustle of gaining market share over the big brands in the retail industry.
PATOS, the renowned brand of tortilla chips, was interested in developing potato chips. PATOS entrusted this mission to the TROKIT. BPC, which is a profound partner in the development of brands in the region, introduced TROKIT to PATOS.
Initially, the Trokit team was devoted to the most subtle stage, to create a concept, distinctive from other products on the market. From here the name PATOS, āPATATOSā emerged, a proposal that was welcomed by PATOS management. This approval gave TROKIT an even greater zeal to move to the next stages. Design of the logo, typography, colour definition, packaging, all in all, a total package with the elements colliding to make a unique product in the market. Flavours ranging from classic salt to oregano, TROKIT wanted to display the impactful ingredients that make āPATATOSā so delicious.Ā
Vibrant, energetic and eye-catching were a few of the words to describe the packaging. TROKIT had captured the essence of the seasoning into a visual and tangible product.Ā
PATOS INTERNATIONAL was now set in place to compete with some of the most adored brands in the region.
