Mirage Energy Drink

Naming, Brand Identity and Packaging

Brand development for the third most consumed energy drink in France.

Trokit worked closely with the marketing department of Mirage for developing the brand from scratch. After defining the audience, we mostly paid attention to positioning the brand differently from its competitors, which have thus far focused primarily on connecting energy drinks with extreme sports. Instead, we decided to market Mirage more elegantly in a different, more sophisticated style compared to the image of other energy drinks. Inspired by the famous fighter jet 'mirage' and its elegant wings for both naming the brand, and creating the package design, Mirage appeals to a wide audience, both male and female, as it is today the third most sold energy drink in France.

Mirage Energy Drink

The visual identity, typography and colors have a modern, and elegant appeal. Given that the drink targets both female and male consumers in the French marketplace, TROKIT has opted to design the package with two logos. The first logo is more masculine, using blue colors inspired by the same blue that appears on the French national flag. Likewise, the second, more feminine logo is red, similarly inspired by the national colors of France.

Mirage Energy Drink
Mirage Energy Drink

The color black is dominant in the packaging and identity which makes this product look sophisticated and chic for our current and new costumers.