Mirage Energy Drink

Naming, Brand Identity and Packaging

Brand development for the third most consumed energy drink in French market.

Trokit worked closely with Mirage marketing department to developing the brand from scratch. After defining the audience we mostly paid attention to the positioning of the brand. to position it differently from the competitors that most are focused on extreme sports "energy" we decided to make our drink look more elegant and with a different style therefore this determined the direction in which the brand identity was designed. The name of the brand was inspired from the famous fighter jet mirage, whereas in the process of designing the identity drew inspiration from the elegant wings of the eagle and the front of this aircraft.

Mirage Energy Drink

Visual identity, typography and colors contains contemporary elements and knowing that this drink is dedicated to please both female and male, TROKIT has opted to market the drink with two logos. The blue logo targets males, and the inspiration to use blue comes from the blue ribbon of the French national flag. The red logo targets females and the motivation to use this color is French national flag as well, respectively the color red in the right ribbon of the flag.

Mirage Energy Drink
Mirage Energy Drink

The color black is dominant in the packaging and identity which makes this product look sophisticated, elegan "chic" to our current and new costumers.