April 2024 |
Naming, branding, and package design for a dedicated frozen food company
In the bustling world of frozen foods, where convenience often overshadows quality, there emerges a brand that defies the norm. Meet Minus Zero Foods, the brainchild of Eurofruti, a renowned company with over three decades of expertise in the cultivation, processing, and export of fruits and mushrooms. Rooted in Kosovo’s rich agricultural landscape, Minus Zero Foods brings a new dimension to frozen produce, matching freshness, sustainability, and community support in every bite.
Eurofruti’s legacy spans generations, earning its stripes as one of Kosovo’s leading companies. With a robust infrastructure and a commitment to excellence, Eurofruti has mastered the art of sourcing, processing, and exporting an array of fruits and mushrooms. Their prowess extends to the collection of over 2000 tons of mountainous fruits, including blueberries, blackberries, raspberries, strawberries, cherries, plums, and approximately 100 tons of mushrooms annually. It’s this rich heritage and unparalleled expertise that form the backbone of Minus Zero Foods.
At the core of Minus Zero Foods lies a philosophy that blends innovation with nature’s bounty. Drawing inspiration from the brand’s name and ethos, the logo embodies the essence of freshness and purity. The symbol of a minus sign, juxtaposed with the numeral zero, evokes a sense of crispness and clarity. The frozen fruit, depicted with icy crystals, symbolizes the brand’s commitment to preserving nature’s goodness. A delicate green leaf adorning the symbol signifies the freshness and vitality of Minus Zero Foods’ offerings.
Eurofruti’s legacy spans generations, earning its stripes as one of Kosovo’s leading companies. With a robust infrastructure and a commitment to excellence, Eurofruti has mastered the art of sourcing, processing, and exporting an array of fruits and mushrooms. Their prowess extends to the collection of over 2000 tons of mountainous fruits, including blueberries, blackberries, raspberries, strawberries, cherries, plums, and approximately 100 tons of mushrooms annually. It’s this rich heritage and unparalleled expertise that form the backbone of Minus Zero Foods.
At the core of Minus Zero Foods lies a philosophy that blends innovation with nature’s bounty. Drawing inspiration from the brand’s name and ethos, the logo embodies the essence of freshness and purity. The symbol of a minus sign, juxtaposed with the numeral zero, evokes a sense of crispness and clarity. The frozen fruit, depicted with icy crystals, symbolizes the brand’s commitment to preserving nature’s goodness. A delicate green leaf adorning the symbol signifies the freshness and vitality of Minus Zero Foods’ offerings.
The typography, a fusion of modern sans-serif and traditional serif elements, reflects the brand’s ethos of blending innovation with tradition. It strikes a balance between sophistication and approachability, inviting consumers to embark on a journey of long list of fruit/vegetable exploration.
Every package of Minus Zero Foods is a canvas of vibrant hues, mirroring the diversity and richness of the fruits and vegetables within. From the deep purples of blueberries to the fiery reds of strawberries, each color palette is meticulously chosen to evoke the essence of the produce it contains. The illustrations adorning the packages are a testament to the brand’s commitment to authenticity and transparency, representing the landscapes where the fruits and vegetables are cultivated.
The rich legacy of expertise, a commitment to freshness and sustainability, and a visual identity that captivates the senses make Minus Zero Foods a key player in the frozen food landscape. As consumers explore the world of frozen delights, Minus Zero Foods extends an invitation to savor the goodness of nature, one frozen treat at a time.
