August 2024 |
Honoring Heritage, Embracing Future - this is the rebranding story of MI Beratung
In the dynamic world of insurance consulting, staying relevant and resonant with clients is essential. MI Beratung, a prominent insurance consulting company in Switzerland, has undertaken a strategic rebranding to reflect its rich heritage, comprehensive services, and forward-thinking ethos. Founded in 2004 by Muminovic Ismet, MI Beratung has grown to serve over 25,000 clients with a team of 25 dedicated professionals. This rebranding marks a significant milestone in its journey, blending its founder’s legacy with modern visual and conceptual elements.
MI Beratung, derived from the initials of its founder Muminovic Ismet, coupled with the German word “Beratung” meaning consulting, has built a reputation for its wide-ranging services. Specializing in personal and property insurance, private provision, company pension funds, mortgages, and tax advice, the company has established itself as a one-stop solution for both private individuals and small to medium-sized enterprises (SMEs).
Central to MI Beratung’s rebranding is the introduction of a new logo, deeply rooted in the founder’s Bosnian heritage. The previous symbol featured three vertically is now replaced by a larger triangle (composed of these three triangles), and symbolizes the map of Bosnia and Herzegovina. These three triangles simultaneously represent the country’s ethnic diversity – Bosnians, Serbs, and Croats. This design not only honors Muminovic Ismet’s origins but also underscores a message of unity and inclusivity.
The rebranding extends to a distinctive typographic style, where each letter of “MI Beratung” incorporates elements from the new logo. This unique design choice ensures that the brand’s visual identity is cohesive and immediately recognizable, reinforcing the connection between the company’s name and its symbolic representation.
The rebranding is not just about visual elements; it signifies MI Beratung’s commitment to delivering an enhanced customer experience. The goal of the rebranding process was to emphasize simplicity and accessibility, ensuring clients can navigate their insurance and financial needs with ease.
By honoring its founder’s legacy and embracing modern design and service principles, MI Beratung is poised to continue its growth and success. The new brand identity reflects the company’s commitment to heritage, unity, and innovation, ensuring it remains a trusted partner for all insurance and financial consulting needs.
In conclusion, with a refreshed visual identity and a continued commitment to comprehensive, high-quality service, MI Beratung is ready to meet the evolving needs of its clients and the challenges of the future.
