May 2020 |
Campaign Creative Digital Rebranding

Rebranding of most famous basketball club in Kosovo

KB Prishtina has won 13 official league titles, 13 Kosovo Cup and two Balkan League titles. In the last two editions, KB Prishtina has successfully represented Kosovo at the FIBA Europe Cup, making them the most popular and decorated basketball club in Kosovo. Since the clubs were established, they didn’t have a defined brand identity system. Therefore, the most important thing for TROKIT was finalising the process of branding the club.

First steps were with the badge. Three different fonts in the previous badge were replaced with only one powerful font. A font that will represent in a remarkable way the unrivalled champions of Kosovo. TROKIT decided to change the grey frame of the shield with blue colour and white typography on it. The team added gold and silver stars above the shield in order to show the prestige of the club.

The second phase was designing the jersey for the team. The club was interested to come on with something unique. Trokit kept traditional blue stripes in white jersey, but interceded on them with thin to border lines, standing for activity and progress.

Whilst TROKIT are not fashion designers, they had delivered and scored a three-pointer.