April 2020 |
Rebranding of ICK, the leading innovative centre in Kosovo and the region.
Innovation Centre Kosovo (ICK) is a centre whose aim is to connect the research and development component of the scientific field with the business sector. ICK was founded to support entrepreneurship, innovation and commercially based business development, with a focus on information and communication technology. The centre supports both start-ups and existing companies with the potential for growth.
On the eve of itās the sixth anniversary its founders wanted to renew the centreās image. They challenged the creative agency to make the centreās identity simple, but something iconic which will be recognizable from miles away. After a thorough analysis and brainstorming with the client, we recognized the utter diversity of the activities and people of ICK. We knew that the new ICK brand identity has to be boundless and playful.
The Innovation Centre Kosovo initials, Trokit designed with three basic geometrical figures: rectangle, circle and triangle, as well as three solid colours: blue, green and red. Combination of these figures and colours produces infinite shapes and nuances, which is the very philosophy of the innovative centre. The organization is not typical, it is rather original and inventive, creating in peopleās mind an expectation for ICK to be bold.Ā
The clear intention of the new brand is to present ICKās ability to think out of the box and be out of the ordinary, all the while looking modern and maintaining the serious element of the organization.
