May 2020 |
Rebranding for leading distribution company for Italian beauty products in the Kosovo market.
For a company being rebranded is unavoidable. Today, being competitive means getting control of the brand. A huge part of a brand’s effectiveness is visual. To create a new visual identity, far from the old one is not easy. The new design has to be competitive and to communicate the mission of the company. Logo, typography and colours must reach a client’s goal, and that is a fresh new look for all things in and out of the company.
Seeing the rapid transformation of the IBC, TROKIT was in search of the symbol that will represent their transformation and beauty, which is the core element of the company. But what can represent these two realities better than a butterfly? Moreover, this magnificent insect represents creativity, endless potential, and change from an old way to a new one. Without a doubt, the new IBC brand system has inspired new life into the founder’s attitude, regenerating the desire of consumer-focused transition with unique ideas.
