Sach Caffe and Vs

Digital campaign

Collaboration between two different brands to create a unique digital campaign.

Sach Caffe, a new coffee shop created under reputation of Sach Pizza, was looking for new concepts on how to increase brand awareness of their products. In this case, Sach Caffe had interest in targeting more young people, a demographic majority of the country. But who would really inspire enthusiasm for their brand? Singers, artists, models, journalists..., which of them could have the greatest impact on this generation?

Sach Caffe and Vs
Sach Caffe and Vs

Seeing that the fashion industry has a tremendous impact on people's lives, we decided to trust this campaign to Valdrin Sahiti, the most prominent fashion designer in Kosovo. VS will design of coffee cup and dresses for Sach Caffe's staff. The cup is a 'limited edition', exclusively designed for 'fashion night' in Sach Caffe.

Sach Caffe and Vs
Sach Caffe and Vs

The coffee ordered at this event will be served only in the cups designed by VS. Thus, young people will have the opportunity to make photos with the stylist and models while they drink coffee in exclusive cups. Photos from that night will be posted on the #sachcaffenight. Undoubtedly, the campaign will achieve the expected effect, to go viral.

Sach Caffe and Vs

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