July 2020 |
Red
In 2009 Trokit developed the brand and visual identity for Kosovo’s leading security company, Besa Security. As one of Kosovo’s first security company, Besa Security is proud of their contribution in this field.
Since then TROKIT and BESA have deepened their collaboration, and both have witnessed the transformation of the security sector. As a leader, Besa Security is hungry to bring innovations that respond to the new market realities.
Trokit as the long-standing companion has been informed about the new step that Besa Security is going to take.
And that was designing a brand identity for a security equipment store named RED.
Security comes in many forms, so the agency decided to conceptualize safety through the depth of technology. Depth is visually displayed as a tunnel, and this also resembles the structure of a camera.
The concept followed a box inside the typography to exhibit safety within itself.
The typography is unique only for RED. TROKIT wanted to pursue a futuristic experience that matches the technology of the brand.
